Project Synopsis
The Challenge
ARX Business Solutions had an eight year old website that was stale, could barely be read on mobile, and was no longer reflective of the high tech consultancy ARX had become. The website content served little purpose other than as a brochure, and as a portal for their online support.
They needed a website that reflected their high level of professionalism, reinforced their unique expertise, and also served as a useful tool for their loyal client base.
The Result
ARX has a new website which looks great on iPads, phones and desktops. The Client Resources section, which features instructional videos, commonly asked questions regarding Adagio Accounting software, FAQs and resource links, serves two purposes. Firstly, it lets ARX clients serve themselves to answers to some of the easier questions they ask, freeing ARX up to take on bigger challenges. Secondly, it serves to reinforce ARX as the expert in their field.
At this point in time, ARX is lucky to have a large client base, and is not looking to take on more clients. However, in future, should this change, the website can be easily modified to act as a lead generating device as well.
Scope
Responsive website design, branding, copy writing, content marketing, search engine optimization.