Website Navigation: How Not To Lose Your Leads
I've been writing lately about the key elements your website needs to have to be able to generate leads for your business. Things like social proof, content marketing, social media links, lead magnets, and good old fashioned professional presentation. In this post,...
Perception Is Reality: Why You Need A Professional Website Design
This blog post is short and sweet. You need a professional website design. In the crowded marketing sphere that is the World Wide Web, you have only one chance to make a first impression. If your website is not current, polished and professional, your website is...
Social Media Marketing For Consultants: Would It Kill You To Be Social?
Ahhh… social media marketing for consultants. If the term social media makes you want to run and hide, you are not alone. Sometimes social media can feel like total quicksand. You open up your Twitter or Facebook feed, and before you even get a chance to start...
Lead Magnets: Why You Should Give Away Your Very Best Work For Free To Be Successful
In prior posts I talked about providing useful content on your website, to help you engage with your prospects while proving your authority in your field. We discussed why this is an especially valuable tool for consultants. Today we are talking about why you want to...
How To Prove Your Authority By Being Remarkably Useful Via Content Marketing
There are several essential components that go into every website whose purpose is to generate leads. One of those components is “content marketing”. Prove you can solve their problems through your website’s content You know stuff. You know A LOT of stuff. I’m willing...
How To Use Social Proof To Prove You Really Mean Business
There are several essential components that go into every website whose purpose is to generate leads. One of those components is "social proof". Prove you mean business using “Social Proof” What exactly is “social proof”? Social proof: The concept that people will...