My Side Project Spotlight: Divi Theme Resources
Last month I was inspired by a blog posting that talked about Side Projects. I talk a lot on my website, in my Digital Marketing Learning Center, in my email course and in my presentations about the importance of providing valuable content as a means of reinforcing...
Diary of a Divi 2.5 Upgrade
Almost all of my website designs these days are built using Wordpress and the Divi theme. I love Divi because it gives me a great toolbox to build engaging and good looking designs without a lot of hard coding. I’m not scared of a little .CSS and .PHP, I just prefer...
Why Content Marketing Is the Sweet Spot for B2B Consultants
If you’ve been following my blog or getting my emails, you know I'm a real believer in the power of content marketing for fueling a consulting business. This post looks further at why B2B content marketing is so important. First, What Is Content Anyway? My friends at...
What are Lead Magnets, Opt-Ins and Lists And How Are They Related to Each Other?
The sun is still shining here in Vancouver, but fall is definitely in the air. Sadly, that means Digital Marketing Summer School is coming to a close. But fear not! These posts have been so well received that I'll be visiting some more digital marketing terms later...
What Exactly Is Content Marketing, Anyways?
Even though the kids are back in school, it is still officially summer until September 20, so welcome to the third installment of Digital Marketing Summer School! In my last two blog posts in this series, I talked about Landing Pages and Calls To Action. Today, we are...
What Is Your “Call To Action”?
Welcome to the second installment of Digital Marketing Summer School (DMSS)! This blog post and my last post on landing pages are meant to focus on your education. Specifically, your Digital Marketing Education. I’m picking three Digital Marketing Terms to demystify....