Last Week My Client’s Website Got Hacked
Last week, for the first time, a client's website got hacked. That picture on the right? That's me, climbing the roof! Freaking out. AHHHH!!! It wasn't a huge "North Korea takes down Sony" kind of hack. Just an annoying little link advertising cheap pharmaceuticals...
No Showroom Saves Van Arbour Design $50K
I met Gerald Van Woudenberg ten years ago when we built our house. Gerald owns Van Arbour Design, a custom millwork business. He builds cabinetry, custom furniture and built-ins. We loved working with Gerald. Firstly, he and his staff do beautiful work. But also,...
ALS Charity Hits The Social Media Sweet Spot
Lately I'm noticing charities using social media in amazing ways to raise money and awareness for their causes. The most obvious one of late to me is the ALS Ice Bucket Challenge. In case you spent summer 2014 under a rock, the Ice Bucket Challenge viral fundraising...
A Long Sales Cycle Makes the Close All The More Satisfying
I love it when old leads come out of the woodwork. Earlier this year, a Calgary-based businesswoman I have known for about twenty-five years engaged me for a new website. Yeah! Actually, it was her first website! I've known Dixie since the early 1990s, when she was...
How The Smartphone Is Killing The Car
Kids today don't get excited about driving. I can speak from personal experience here. I've had two teenagers clock into their sixteenth year, and neither of them has been chomping at the bit to get behind the wheel. My younger daughter greets her dentist with more...
Making a Game of It
Last week I attended the BC Chapter of the American Marketing Association's Vision Conference. They had some great talks, but the really "sticky" one for me was given by Gabe Zichermann, CEO of Dopamine Creative, and author of The Gamification Revolution. Gabe spoke...