Thinking Outside the Litterbox
It's fun having a daughter in business school. She now likes to forward me cool marketing campaigns she comes across, and she comes across a lot more these days, now that she's launched her school's marketing club. I particularly love this campaign by Vancouver- (and...
Inspiration of Olympic Proportions
I LOVE the Olympics. My family will attest to this. My husband calls me the Superfan. I wake up without an alarm at 4:30 AM before the evening events start to unfold in Sochi, and start watching on the PVR those events that I missed while I slept. I'm glued to my CBC...
Why I Love to Be Under The Influence
When I'm out walking my dog Max, I like stimulating conversation. Lucky for me, this is often provided by my good friend Susan Matheson, Cultural Intelligence Consultant and Bedside Table Books Blogger. But quite frankly, when it's just me and Max, I find Max's...
WestJet Christmas Miracle Earns a Solid A in Social Media Marketing
My daughter, who is studying business management at UBC's Okanagan campus, sent me the link this week to WestJet's latest YouTube Video: http://youtu.be/zIEIvi2MuEk That was Monday at noon. At that point it had had about 200,000 views. When I googled it, it came up...
Welcome to Rainmaker’s Blog
Welcome to my blog. I've just rebranded! I hope you like my new logo. What started as a website redo has morphed into a complete corporate id overhaul for Rainmaker Marketing & Design. Big surprise. Funnily enough, I have always discouraged my clients from...