by Annemarie Nordman | Dec 21, 2015 | Favourite Campaigns, Social Media Marketing
WestJet Pulls Off Another Social Media Marketing Miracle Two years ago I wrote about my favourite all time social media marketing miracle, WestJet Airline’s Christmas Miracle. For those of you who aren’t familiar with WestJet, they are probably...
by Annemarie Nordman | Dec 11, 2013 | Branding, Social Media Marketing
My daughter, who is studying business management at UBC’s Okanagan campus, sent me the link this week to WestJet’s latest YouTube Video: That was Monday at noon. At that point it had had about 200,000 views. When I googled it, it came up first on Global...